Image of lonely train tracks

The Virtues of Ignoring Your Blog for a While

May 2, 2012

in advertising, blogging, career, writing

My mouth popped open when I sat down to write my last post and realized I hadn’t updated my blog in two weeks.

I promised myself when I took this new job that I’d still tend to this site. My blog has been many things over the few years, but chiefly, it is my outlet. Now that I’m back in the 9 to 5, I need this outlet more than ever, yet I’m often too time poor to actually indulge in it. As Brooke put it in a few months ago, I’m no super woman. I can only do so much in a given day before my eyes burn with exhaustion and my mind winds itself into a ball of blah.

A funny thing happens when you walk away for a while. People start to notice. I thought I’d see my stats slide like whoa and people might forget I exist for awhile, things I’ve seen other bloggers complain about when they stop updating as regularly and promoting their content on social media.

Image of lonely train tracks

Instead, the people who’ve noticed my absence are advertising companies, PR firms, creative agencies and tourism boards, the lot of which have contacted me more in the last two months than ever before in the history of this blog. They’ve invited me to participate in contests, offered me decent advertising rates and invited me on trips around Australia.

What in the what?

Maybe this is happening to a lot of other bloggers too. I wouldn’t know, because I haven’t kept up with many blogs lately, least of all my own. All I know is I am shocked people have pursued me in a time when I’m more off the radar than ever.

It’s a nice feeling. I’m not quite sure why it’s happening, but it’s nice to know what I’ve built actually has some staying power and people still care even when I’m not as hands on as I once was. And trying to blog while doing a million other things has renewed my appreciation for bloggers who started their massively popular sites while still working full-time jobs, bloggers with children and bloggers who are consistently traveling and trying to keep up with regular posting.

As I settle into a new routine and juggle all the other things going on in my life, I aim to reclaim a bit more of my former blogging approach, including interacting with other bloggers. For now, why don’t you tell me what’s been going on with YOU for the last few month?

Image by David Reber’s Hammer Photography

8 Comments - Add Yours!

    1. Lauren Post author

      And all this while you’ve been a blogging superstar and are all over the place. I am loving the Hawaii posts, I’m going in 2.5 months! The food posts and pics are fantastic as well.

  1. Nick Schaefer

    It is nice to get refreshed and re-energized. I think that happens when people step away from things they do a lot of. Avoids burnout. It can boost creativity too. Great article Lauren!

  2. Hannah DeMilta

    I definitely think part of it is the industry shift in Australia – more brands are interested in working with bloggers. Also, you gain momentum — if you work with one brand or agency you might get noticed by other agencies. You get added to lists, and those might get copied and passed along. Hard to say exactly. Good for you though. Even if you main mission isn’t to turn your personal blog into a business, it’s still fun to get the offers and see what’s available!

  3. Erik

    I haven’t had a new post in 5 days- I am too busy with preparing for my upcoming trip, and my to do list for both work and the trip is out of control….

    1. Lauren Post author

      So exciting for you Erik. I think it’s hard when you’re blogging about travel to pull away and actually focus on the trip. That being said, I look forward to your posts.


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